Tuesday, 30 April 2024

Dentsu Middle East opens its regional headquarters in Riyadh

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اقرأ المزيد

Dentsu Middle East and North Africa Company announced today the opening of its regional headquarters in Riyadh after receiving a license from the Ministries of Investment and Trade in the Kingdom of Saudi Arabia to establish a headquarters in the Kingdom in a strategic step that confirms its pioneering role in leading the transformation process of the Kingdom and supporting ambitious local talents in line with the Kingdom’s Vision 2030.

Thanks to its position as one of the largest media and advertising networks in the region, Dentsu contributes to achieving Saudi Vision 2030 through its support for many government and ministerial programs and the investment companies’ agenda, and provides a set of comprehensive marketing solutions to transform Saudi Vision 2030 into a tangible reality for the global audience.

Commenting on the new expansion, Andre Andrade, CEO of Dentsu Europe, Middle East and Africa, said: “The opening of this regional headquarters in the Kingdom of Saudi Arabia represents an important strategic step that reflects Dentsu’s firm commitment to the Kingdom and its support for its economic transformation process. We firmly believe in the Kingdom’s promising economic future.” We affirm our full commitment to supporting our partners and customers to achieve their transformation agendas, and we are confident that this fruitful cooperation will contribute significantly to achieving the goals of the Kingdom of Saudi Arabia’s Vision 2030.”

For his part, Tarek Al-Daouk, CEO of Dentsu Middle East and North Africa, expressed his happiness at the opening of the new regional headquarters in Riyadh, stressing the importance of this strategic step in the company’s journey. He said: “We are proud to be the first advertising holding company to take this step, and we aim to Through this expansion, we will contribute to setting standards for building an advanced system for the media and advertising sector in the Kingdom of Saudi Arabia, given that the Kingdom of Saudi Arabia is a major strategic market for Dentsu, and we have been working there for more than fifteen years, and we see the opening of this headquarters as a natural step in Our path of development, as we seek to continue building long-term and reliable relationships with our customers, partners and the people in the Kingdom.”

With the rapid expansion of its workforce in Saudi Arabia, Dentsu aims to become a major player in developing and adopting Saudi talent by strengthening partnerships with universities such as Prince Sultan University, and new graduate recruitment programs; It will work to increase the number of its employees over the next three years, with a special focus on female talent, and is also working to develop training programs to enhance gender diversity in leadership positions.

It is worth noting that Dentsu has opened a new main office in the Business Gateway in Riyadh, in order to serve its clients from local and multinational companies in the Kingdom. This expansion comes within the framework of Dentsu’s strategy to strengthen its current presence in Riyadh and its additional office in Jeddah.

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