After the Rivalry: Hopes and Forecasts for the PGA Tour and LIV Golf

*By Prof. Alaa Alghamdi

The recent PGA Tour and Public Investment Fund (PIF) merger of Saudi Arabia marks a significant milestone in the golfing world as this new venture is collectively owned, with PIF holding the majority stake. The merger is expected to strengthen the professional golfing landscape, making it more competitive and sustainable while attracting new fans and sponsors.

The merger of the PIF and PGA could bring forth several positive impacts for the people of Saudi Arabia, and among the most significant potential benefits is economic growth. To paraphrase Saudi Investment Minister Khalid Al-Falih in a recent interview, PIF is interested in any sport that has proven to reap global and domestic appeal in terms of making strategic investment opportunities to create profitable returns commercially through private or public investors. By skillfully maneuvering the merger, it has the potential to impact the country’s economy significantly. In conjunction with similar investments made by PIF, global investments and tourism are expected to become a significant source of revenue for Saudi Arabia as the country opens up its options to maneuver away from the fiscal dependence on oil.

PIF will make a capital investment to support the growth and success of this new entity that combines commercial businesses. The new entity, which is yet to be named, plans to boost fan engagement and accelerate growth initiatives already in progress. As LIV Golf enters its second season, the PGA TOUR, DP World Tour, and PIF will collaborate to showcase and promote team golf.

The sports industry has received significant contributions from PIF, which is a driving force behind Vision 2030 initiative. PIF has invested heavily in the global sports market, including merging two major golfing companies. Saudi Arabia’s young and tech-savvy population, who comprise 70% of its people, represents a significant market for televised sports and sporting events. Minister Al-Falih has emphasized the importance of sports in the global economy through live events and digital consumption. The goal for Saudi Arabia is to promote sports such as golf, increase their popularity among the Saudi population, expand their financial impact, and establish itself as a major player in the global sports industry.

*By Prof. Alaa Alghamdi

Saudi Scholar & Writer *

@ayghamd