Saudia and almatar Partner to Launch Smart Post-Arrival Services for Corporate Travelers

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, has announced a strategic partnership with almatar, a leading travel-tech platform, to introduce a new suite of smart post-arrival services designed to enhance the corporate travel experience across the Kingdom.

The agreement was signed by Arved von zur Muehlen, Chief Commercial Officer at Saudia, and Abdulelah AlMehdar, Managing Director of Aamal & Flights at almatar. The partnership reflects a shared commitment to delivering integrated and innovative solutions that support the evolving needs of business travelers.

Through this collaboration, travelers using HR systems such as ZenHR and Kayan HR will be able to access a range of personalized post-arrival services via the almatar platform. These include tailored hospitality offers, extended stay options, and ground transport solutions, all seamlessly integrated with company travel policies and employee profiles to ensure a streamlined and efficient journey from arrival onwards.

Arved von zur Muehlen stated: “Our collaboration with almatar reflects our ongoing commitment to redefining the travel experience for our guests. By introducing smart, integrated post-arrival services tailored to the needs of business travelers, we are enhancing convenience, efficiency, and value across every touchpoint. It also reinforces Saudia’s role as a key enabler of digital innovation.”

Faisal Alrajhi, CEO of almatar, said: “This partnership reflects our mutual commitment to innovation. We’re not just selling tickets; we’re building a smarter ecosystem that enhances the traveler’s experience even beyond arrival.”

This initiative forms part of Saudia’s wider digital transformation strategy and supports the objectives of Saudi Vision 2030 and the Saudi Aviation Strategy, particularly in enhancing business travel, advancing technology-led services, and strengthening Saudi Arabia’s position as a global hub for tourism, logistics, and enterprise.