PIF’s brand value reached $1.2 billion in 2025, ranking seventh globally

The Public Investment Fund (PIF) retained its position as the most valuable sovereign wealth fund brand in the world for the second year in a row, according to the Brand Finance report, a brand valuation consultancy. This reflects the fund’s continued progress in achieving its strategic objectives and strengthening its global standing.

The fund’s brand value reached $1.2 billion in 2025, an 11% increase compared to 2024, making it the fastest-growing fund among its peers. The PIF also ranked seventh globally in terms of assets under management compared to its brand value, making it the only sovereign fund in the top ten. The Fund’s investments have contributed to strengthening its brand leadership.

The report noted the Fund’s numerous achievements that have supported its brand performance, including the strong and sustained growth of its assets under management, thanks to the positive results of Saudi companies and the maturity of its Vision 2030 projects. This is in addition to the Fund’s efforts to raise awareness of its activities and its commitment to achieving growth and making an impact.

In terms of “brand strength,” the Fund’s brand ranked second among sovereign funds, with a score of 62.9 points and an A+ rating. Brand Finance indicates that brand valuation helps companies understand the value of their brands and how they contribute to the overall value of the company. This contributes to supporting decision-making around marketing and branding strategies and provides a benchmark for future performance.

Brand Finance stated that brand strength measures the effectiveness of a brand’s performance and its impact on stakeholder behavior and financial results through direct and indirect means, such as attracting investors and securing funding, attracting and retaining talent, or receiving positive media coverage. Rise in various indicators

It is noteworthy that the fund’s brand was the fastest growing among global sovereign wealth funds in 2025, according to the report, which included the largest sovereign wealth funds and asset managers around the world.

Moody’s upgraded the fund’s rating from A1 to Aa3 in 2024, while Fitch Ratings affirmed the fund’s rating at A+ with a stable outlook.

The fund jointly ranked first globally in compliance and performance with governance, sustainability, and resilience (GSR) standards among a list of 200 sovereign investors, with a 100% compliance rate in 2025, according to the report issued by Global SWF. • Since 2017, the fund has contributed to the creation of more than 1.1 million direct and indirect jobs locally and globally.

The Public Investment Fund continues to focus on achieving its strategic objectives to create a positive economic impact in the Kingdom, while ensuring sustainable returns. The fund is one of the world’s most influential investors, working to enable new sectors and opportunities that shape the global economy and drive Saudi Arabia’s economic transformation.