Lucid Motors Selects Timothée Chalamet as Its First Brand Ambassador

Lucid Motors has selected American actor Timothée Chalamet as its first brand ambassador, revolutionizing the electric vehicle space. The award-winning actor, known for his contemporary style and high-profile roles on the big screen, will contribute to raising awareness of the Lucid brand, especially as the brand prepares to launch the all-new Gravity SUV.

This deal represents a step toward Lucid establishing itself as a leader in luxury electric vehicles, leveraging Chalamet’s celebrity presence to advance the brand’s vision of innovation, style, and performance.

This collaboration has been growing since Timothée was first seen behind the wheel of the Lucid Air last year. Rather than simply leveraging celebrity for visibility, Lucid’s partnership with Chalamet appears to represent a deeper alignment of values. The brand is still relatively new compared to established automakers, but it has made a name for itself with the Lucid Air. Now, the upcoming Gravity SUV promises to add even more excitement, combining the comfort and agility of a high-performance sports car with the practicality of a three-row SUV.

Chalamet will headline the upcoming campaign, expected to launch this fall, and it’s clear Lucid aims to connect with customers who care about style and storytelling as much as they do about specs and sustainability.