Atlas Elevators Appoints Ajwaa Al Reef as Authorised Distributor to Market and Sell Products

Atlas Elevators for General Trading and Contracting Company announced on Tuesday the signing of a three-year contract with Ajwaa Al Reef Electronics Maintenance Company. The contract value depends on the value of products purchased between 2025 and 2028.

Under this contract, Ajwaa Al Reef agreed to become an authorised distributor for the marketing, sale and distribution of Atlas Elevators for General Trading and Contracting Company’s products and to provide after-sales services within the Qassim region only. This contract will contribute to increasing the company’s business in the Kingdom of Saudi Arabia and achieving the company’s strategic objectives.

This contract covers elevators, spare parts and all of the company’s products. The distributor is not authorised to use electronic sales outlets.

The company expects the positive financial impact of this contract to be evident by the end of the fiscal year, December 31, 2025.

It is worth noting that Ajwaa Al Reef has extensive experience and expertise in this field and a customer base in the region that will positively contribute to achieving its sales targets.