Saudi Ministry of Investment signs more than 15 strategic agreements during SIF

The Ministry of Investment announced the signing of more than 15 strategic investment agreements during its participation in the Sports Investment Forum (SIF), which was held in the capital, Riyadh, from April 7 to 9, 2025. The forum was jointly supervised by the Ministry of Investment and the Ministry of Sports, and was attended by a select group of local and international leaders, senior decision-makers, investors, and innovators in the fields of investment and sports. This step reflects the Kingdom’s growing pivotal role on the global sports economy map. The forum marks the beginning of a broad economic transformation led by the sports sector, with an ambitious investment vision spearheaded by the Ministry of Investment. This vision is based on institutional integration, attracting global partnerships, and empowering national capabilities. It has provided a unique platform for achieving the goals of Saudi Vision 2030 and has contributed to paving the way for hosting major international sporting events, most notably the 2034 World Cup.

The agreements concluded by the Ministry have diversified and cover multiple areas, such as infrastructure development, localizing sports technology, and developing human capital. The Ministry signed agreements with leading entities, including RX Arabia, to bring the FIBO World Exhibition to the Kingdom, strengthening Saudi Arabia’s position as a regional hub for international sports exhibitions.

Two specific agreements were also signed in the field of sports technology with Technogym and Creative Technology. To expand the scope of smart fitness solutions and integrate advanced technologies into sporting events, the forum witnessed the signing of an agreement in partnership with IEG to launch the “Riyadh Active” initiative, which seeks to consolidate Riyadh’s position as a global city for physical activity and quality of life.

As part of the Kingdom’s drive to strengthen its professional sports base, the Ministry of Investment announced its support for the expansion of the Net Academy Tennis Academy, in addition to signing agreements to build multi-use inflatable domes in partnership with the Chinese company WAALLI and the Saudi company SLC.

In the context of innovation, a partnership was announced with ACM to organize the Innovation Forum in Sports Stadiums this year, in addition to an agreement between SLC and MatchWorld to develop sports marketing investments. In the field of developing university sports cities, a strategic partnership was announced with A&M. Two licenses were also granted for the regional headquarters of Portas Sports and Jet Media Network, leaders in the fields of sports investment and technology. During the forum, the Ministry also worked on several qualitative agreements for tripartite partnerships between government and private entities and funding sources, including:

An agreement between the Ministry of Investment and the Saudi Entertainment Academy to empower national cadres in the fields of sports and entertainment.

A partnership between the Small and Medium Enterprises Authority and MMJS to promote entrepreneurship in the sports sector.

An agreement to develop investments by Leejam Sports Company, owner of the Fitness Time brand.

An investment agreement with Apex to expand its operations in the Saudi sports market.

A cooperation between Riyad Bank and MMJS to provide innovative financial solutions to international investors.

An agreement with City Neon to activate promotional tours and sports investment events.

It is worth noting that at the conclusion of the forum, a special honor was given to the Saudi women’s lacrosse team for winning the Asian Championship held in Uzbekistan, their first international participation in the team’s history. This honor reflects the strategic partnership between the Ministry of Investment and the team, reflecting the Ministry’s commitment to supporting Saudi women in sports.