SRMG Launches ‘SMS’ to Deliver Next-Gen Media Solutions

Saudi Research and Media Group (SRMG) announced on Sunday, April 07, the launch of SRMG Media Solutions (SMS) — a new data-driven media solutions company designed to deliver innovative and results-focused advertising strategies.

Built on the 35-year legacy of Al Khaleejiah for Advertising and PR, SMS aims to empower brands to connect with over 170 million users globally across digital, TV, audio, and print platforms.

According to SRMG’s statement on Tadawul, SMS will serve as the official representative for a robust portfolio of leading regional and international media brands, including:

• Asharq Al-Awsat

• Asharq News

• Asharq Business with Bloomberg

• Al Eqtisadiah

• Akhbaar24

• Arab News

• Hia

• Sayidaty

• Billboard Arabia

• Manga Arabia

• Thmanyah

The launch of SMS comes amid exceptional growth in the digital advertising market, with IAB MENA reporting ad spending exceeding $6 billion for the first time. As the media representative of MENA’s largest media portfolio, SMS is strategically positioned to capture growing demand and further expand its regional footprint.

Key Offerings and Market Impact

• Tailored, results-oriented marketing campaigns that drive growth, innovation, and profitability

• Advanced analytics and multi-channel activation to optimize audience targeting

• Scalable solutions enabling brands to efficiently reach the most relevant consumers

With this move, SRMG strengthens its role as a media innovation leader, supporting both clients and the regional media ecosystem through future-ready, tech-enhanced solutions.