SBI Middle East Joins Forces with Reds Esports Team to Drive Saudi Gaming Forward

In a historic first, SBI Middle East has announced its sponsorship of Reds, a professional Esports team from Al Qassim, marking the first-ever partnership between a Japanese company and a Saudi Esports team. This collaboration isn’t just about competition—it’s about building bridges between Saudi Arabia and Japan and taking Saudi Esports to the next level.

Fueling Saudi Arabia’s Esports Revolution

Now, with SBI Middle East’s support, Reds is set to reach even greater heights—pushing boundaries, dominating on the global stage, and proving that the sky is just the beginning.

“Our dream is to make SBI Reds one of the top Esports teams globally,” said Mohammed Alhawwas, Team Leader of Reds. “We’re grateful to SBI Middle East for believing in us”.

 A Commitment to Vision 2030 & the National Gaming and Esports Strategy

This partnership is about more than just a team—it’s about supporting Saudi Vision 2030 and the National Gaming and Esports Strategy (NGES). Saudi Arabia has set out to become a global hub for gaming and Esports, and SBI Middle East is stepping up to help make that a reality. By investing in local talent and Esports development, SBI Middle East is contributing to a future where Saudi gamers compete—and win—on the world stage.

Bridging Saudi & Japan’s Tech Ecosystem

SBI Middle East isn’t just here for Esports—it’s building a bridge between Saudi Arabia and Japan. As part of this commitment, the company is launching a $100 million Tech Investment Fund with its local partner, BIM Capital, to attract Japanese businesses and drive cutting-edge advancements in gaming and technology.

 “We’re excited to be part of this incredible Esports journey in Saudi Arabia,” said Shiran Dias,

CEO of SBI Middle East. “This partnership isn’t just about sponsorship—it’s about strengthening the relationship between Saudi Arabia and Japan and unlocking new opportunities in gaming, technology, and digital entertainment.”

With this sponsorship, SBI Middle East is making a bold statement: Saudi Arabia’s gaming & Esports future is here, and it’s bigger than ever. By supporting local talent and investing in innovation, the company is proud to be part of the Kingdom’s journey toward becoming a global Esports powerhouse.