Lamborghini sets new sales record in 2024

Italian sports car manufacturer Lamborghini has set a new sales record in 2024, in contrast to the car market which recorded sales failures during the year.

The car company Lamborghini sold 10,687 cars last year, an increase of 6% over the previous year which also witnessed a record, according to Agence France-Presse.

As for the number of deliveries, they increased during the past year in the company’s two largest markets in Europe and the Middle East by 6%, by 7% in the Americas and by 3% in the Asia-Pacific region.

“The results highlight the success of the strategic balance of supply and demand, combined with a well-calculated order portfolio, and the strengthening of the brand’s desirability and the residual value of our products,” said Stephan Winkelmann, Chairman and CEO of Lamborghini.