Publisher: Maaal International Media Company
License: 465734
When Japanese Shoji Morimoto was fired from his office job in 2018, his boss criticized him for his lack of initiative and “doing nothing” of value to the company.
Morimoto, now 41, has since exploited this idea to create a lucrative career for himself out of doing nothing.
Morimoto is known as the man who does nothing in Japan, and his day job involves lending himself out to strangers looking for someone to accompany him for almost anything.
These requests can range from waiting for a marathon runner at the finish line, to video calling while a bored client is doing something. Once, a client who couldn’t attend a concert with a friend hired him to replace her.
From the ridiculous to the ordinary, Morimoto will simply show up and “do nothing” other than what he was asked to do.
“I’ve been put in objectively difficult situations, like standing in line in the hot sun, standing for hours in the freezing cold, attending concerts with just strangers, and standing alone on a stage in front of a large audience with nothing to do,” Morimoto, who has a 7-year-old son, told CNBC. “However, no matter how hard I go through, I feel like it’s something special that happened just because I do this job, so I can still appreciate it.” The longest job Morimoto has ever done was a 17-hour trip on the same railway line, from start to finish, from early in the morning until the last train arrived. “We did 13 laps on the Yamanote Line (train station),” he said. Morimoto has also had several requests to be a listening ear on bad days for customers. Yet when it comes to conversation, Morimoto offers the bare minimum and simplest answers. In other words, he nods and listens intently, but he’s careful not to play therapist.