Taiba Investments joins forces with Horizontal Digital to lead the digital transformation of Saudi Hospitality

In a ground-breaking step that will transform the Saudi Arabian hospitality sector, Taiba Investments, the leader in hospitality and real estate in the Kingdom, has partnered with experience-forward consultancy Horizontal Digital to deliver a next-generation digital experience for guests.

This strategic collaboration brings Horizontal Digital’s vast expertise in Sitecore experience management software into Taiba’s operations, reinforcing the company’s commitment to guest-centric innovation.

The partnership follows Taiba Investment’s landmark 2023 merger with Dur Hospitality, which made Taiba the Kingdom’s largest hospitality, development, and property management company.

Taiba now oversees an extensive portfolio of over 39 properties – including partnerships with major hotel brands such as, Marriott, Sheraton, Crowne Plaza, and Holiday Inn – across seven Saudi cities, and manages 7,700 guest rooms across its properties with an additional eight properties in development.

“Following our merger with Dur Hospitality, it became essential to unify our diverse brands, properties, and digital assets to deliver a seamless, elevated experience for our guests across the Kingdom,” said [Mr. Hassan AlAhdab, Chief Hospitality operations].

“By joining forces with Horizontal Digital on the deployment of our digital experience platform project, robust digital ecosystem. This will allow us to not only streamline our services but also to engage with our guests in a more personalized, meaningful way across all our properties.”

Driving guest-centric, data-driven experiences

By harnessing the power of AI, automation, and data in Sitecore’s XM Cloud, Search, Content Hub, and Sitecore 360 software, Horizontal Digital will help Taiba revolutionize guest experiences, streamline operational efficiencies, and ensure that guests are at the heart of every interaction.

This digital transformation not only enhances Taiba’s capabilities but also aligns with the broader ambitions of Saudi Vision 2030 by boosting tourism by providing world-class guest experiences.

Building the future of Saudi hospitality

Horizontal Digital’s involvement provides Taiba with Sitecore’s comprehensive suite, allowing for a holistic approach to customer engagement, powered by sophisticated data insights.

The partnership will enable Taiba to tailor services to guests, anticipate their needs, and optimize each stage of their journey through digital touchpoints.

“We are honored to work alongside Taiba Investments to support their digital transformation,” said George Smith, Regional Managing Director across Middle East, India, and Africa for Horizontal Digital.

“With this digital experience platform, Taiba is positioned to redefine hospitality experiences in the region, combining tradition with technology to enhance guest satisfaction, operational efficiency, and brand loyalty. We look forward to helping Taiba realize its vision for the future of Saudi hospitality.”