Turki Alalshikh, a Towering Figure in Global Combat Sports for His Role in Supporting Deals and Market Influence

Advisor and General Entertainment Authority (GEA) Chairman of the board of directors Turki Alalshikh has ascended to the top of ESPN’s rankings of influential figures in mixed martial arts and professional wrestling. The recognition is testament to his pivotal role in shaping the landscape of combat sports on a global scale.

A panel of 30 industry experts, including athletes, executives, managers, and media professionals, contributed to the rankings. The evaluation was based on factors such as decision-making power, financial resources, market influence, and the ability to transform the sports landscape.

Since his entry into the global sports arena in 2023, Alalshikh has made a profound impact on boxing, mixed martial arts, and professional wrestling. His strategic interventions have revitalized the heavyweight boxing division, providing crucial financial backing and promotional support for high-profile events.

Alalshikh’s influence is further evident in his significant sponsorship of UFC events, including the recent Las Vegas showdown at The Sphere. His role in hosting the inaugural UFC event in Saudi Arabia last year, with plans for another in 2024, underscores his commitment to bringing world-class combat sports to the kingdom. Additionally, Alalshikh’s efforts have been instrumental in securing a 10-year partnership with WWE, leading to the hosting of multiple major events in Saudi Arabia.