Saudi Ministry of Tourism Launches ‘Our Guests Are Our Priority’ Campaign to Enhance Hospitality Compliance

The Ministry of Tourism has launched the “Our Guests Are Our Priority” campaign, which aims to reinforce hospitality facilities’ adherence to licensing and classification standards while ensuring their compliance with all requirements and regulations.
The first phase of the campaign, which began in early September, focuses on media and awareness activities that engage all stakeholders in the tourism sector. The initiative seeks to enhance the quality of services offered to both domestic and international tourists across the Kingdom.
Minister of Tourism Ahmed bin Aqeel Al-Khateeb emphasized that the campaign encourages all tourism stakeholders to cooperate with the ministry in achieving Saudi Vision 2030 and elevating the Kingdom’s standing as a global tourism destination.