“Sawani”, “Mrsool” conclude a partnership deal for “Nouq” camel milk products

Sawani Company, wholly owned by the Public Investment Fund, has concluded a partnership agreement with the “Mrsool” application, one of the largest delivery platforms in the Kingdom, under which “Nouq” camel milk products are approved in the application’s menus, and delivered to customers in the cities of Riyadh, Jeddah, the Eastern Province, and other various regions of the Kingdom.

The agreement was signed by Ahmed Jamal Al-Din, CEO of Sawani, and Ayman bin Fahd Al-Sanad, CEO of Mrsool App.

This comes as a continuation of “Sawani’s” efforts to enrich the customer experience, support local content, develop the camel milk products sector in the Kingdom, and raise awareness to enhance knowledge of the culture and heritage associated with camels as an integral part of this ancient heritage, as the two parties look forward to building a sustainable partnership that allows the provision of “camel” products. “High quality in various local and regional markets, and its entry into global markets in the future.

The CEO of Sawani Company explained that the agreement seeks to increase the spread of our brand “Nouq” products across the Kingdom’s regions, provide innovative camel milk products that are in line with the flavors that the Saudi consumer has always preferred, and open new marketing outlets for “Nouq” products that enrich the dairy products market and contribute It enhances the quality of life, due to the many health benefits that camel milk has, and helps maintain general health.