To create largest modern fashion museum in the world, Al-Othaim Investment signs a cooperation agreement with designer Zuhair Murad

 Al-Othaim Investment Company signed a cooperation agreement with international designer Zuhair Murad to establish the largest and most modern fashion museum in the world in the “Kunoz” project in Riyadh, one of the most prominent and most modern integrated projects that Al-Othaim Investment began establishing in Riyadh at a cost of up to 7 billion riyals.

The cooperation agreement includes the opening of branches of Zuhair Murad International Exhibitions in the Othaim Model Projects in the Kingdom, in addition to providing the opportunity for Saudi female designers to display their productions in Zuhair stores around the world, in addition to providing training programs for Saudi female designers.

The agreement was signed in the presence of Mr. Abdullah bin Saleh Al-Othaim, Chairman of the Board of Directors, Mr. Mishal bin Amira, CEO of Al-Othaim Investments, and international designer Zuhair Murad.

Mr. Mishal Bin Omairah expressed his happiness at signing this agreement, which would strengthen the company’s strategy in the fashion sector and support its expansion and attraction of international brands in this field, pointing to the reputation enjoyed by the international designer “Zuhair Murad” and the growing demand for his high-end and distinguished designs at the world level. In addition to his remarkable presence in the fashion industry and his long experience of up to 25 years. He said that the agreement comes at a time when the fashion industry is moving towards more up-to-date, harmonious and environmentally friendly paths for the sake of a more sustainable industry, noting that the company will adopt this approach and support the production of modern fashion that takes into account modernity and preserves traditions, as well as enhancing our Saudi heritage, which is full of creativity and diversity, indicating that Providing special training programs will be ideal in supporting and helping Saudi female designers to create and excel, attracting creative Saudi talents in the fashion industry, and providing a platform that supports the private entrepreneurship journey, as well as transferring distinguished products to major fashion and beauty capitals.

The CEO stressed that the agreement comes within the framework of the Kingdom’s ambitious vision 2030 and achieving its goals in the field of culture, art and fashion by promoting the advancement of the fashion industry sector, enriching the cultural scene, and developing the development environment for the sector in the Kingdom, as well as achieving global leadership, which contributes to the integration of tourist and cultural destinations and the quality of life in the Kingdom. this field.

It is noteworthy that Al-Othaim Investment Company is considered one of the largest companies in the Kingdom due to the diversity and multiplicity of investment activity, and it includes a number of companies that work in the fields of (major commercial complexes – hotels – real estate investment – entertainment – cinema – fashion – restaurants and cafes – artificial intelligence – sports centers). – Residential units, commercial offices, etc.). The company’s portfolio of investment projects under implementation and future, and the expansion work of existing commercial complexes, includes many projects distributed across regions and cities of the Kingdom at a cost of more than 15 billion riyals.