GROHE launches new manufacturing facility in Saudi Arabia

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is delighted to announce the launch of a state-of-the-art manufacturing facility for GROHE cisterns in the Kingdom of Saudi Arabia together with Zamil Plastic Industries Co. This milestone achievement comes as a result of a Memorandum of Understanding (MOU) signed during the Public Invest Fund (PIF) forum in Riyadh on the 7th of February.

GROHE installation systems have a long tradition within the brand’s portfolio – looking back on 50 successful years of developing concealed cisterns, they are the true hidden champions. With their comfortable installation and innovative features, these bestsellers simplify the daily work of professionals worldwide.

Thanks to the new partnership, GROHE is increasing its proximity to its customers which will improve efficiencies in service, speed to market and environmental performance. The localized production supports job creation, and skill development and promotes economic growth in the Kingdom as set out in “Vision 2030”.

Engineered and designed in Germany, GROHE cisterns exemplify efficiency and sustainability, and the brand’s guiding principle is to conserve water. Built with top-quality materials, they offer long-lasting performance for various building projects, tailored to meet specific requirements.

The facility run by Zamil Plastic adheres to the same global LIXIL standards and processes that ensure the highest quality and performance for GROHE products worldwide. By following uniform processes and maintaining a commitment to excellence, this facility contributes to the overall goal of customer satisfaction. Guided by a strategic vision to spearhead industry innovation, the company has consistently leveraged cutting-edge technology and international partnerships to achieve its status as a pioneer in the market.

The inauguration of the facility is a continuation of LIXIL’s and the GROHE brand’s commitment to the growth and development of its business partners in Saudi Arabia. At the same time, GROHE aims to become the first global sanitary brand to promote Saudi-made products.