Cenomi Retail opens first Jamba in KSA

Cenomi Retail today announces its first Jamba store opening in a prime location – at its Al Nakheel Mall. The store is the first of its kind in both the Kingdom and the EMEA region.

The store’s arrival brings Jamba’s world-renowned blended-to-order smoothies, fresh juices, energy bowls, and an expansive grab and go food menu to customers in the local area. It offers ingredients with no artificial flavors,  colors,  preservatives,  artificial sweeteners, or high-fructose corn syrup in all smoothies and juices.

This follows from a franchise agreement between Cenomi Retail and Jamba Franchisor SPV LLV, franchisor of Jamba®. This store opening marks the beginning of Cenomi Retails’ plans with the U.S.-based Jamba to open 100 stores across Saudi Arabia.

Jamba is a wholly owned subsidiary of Focus Brands, Inc (FBI), a leading developer of global multi-channel food service brands, including Cinnabon, for which Cenomi Retail already operates more than 160 stores.

Alongside senior members of Cenomi Retail, the FBI leadership team also attended the opening of the vibrant 188 square metre store.

Commenting on the opening, Faisal Younes, CEO Food & Beverage at Cenomi Retail, said: “We are thrilled to announce the opening of the first Jamba in Saudia Arabia and EMEA. We believe there is great potential for Jamba in the Kingdom, and we are proud to bring this new offering to consumers. It is an exciting and  fresh new brand option that adds depth to our food and beverage portfolio, and such additions are integral to our continued growth strategy.”

Sean Wooden, Senior Vice President and Managing Director EUMEA & LATAM, Focus Brands, said: “This is a momentous milestone for Jamba as we embark on our journey in the Saudi market. Jamba has the potential to become a go-to destination for health-conscious consumers in the Kingdom. We believe that the introduction of Jamba in Saudi Arabia underscores the brand’s global appeal and aligns perfectly with Cenomi Retail’s commitment to enhancing its food and beverage offerings. This opening marks an exciting chapter in Jamba’s international growth story.”

The expansion to Saudi Arabia represents the next stage of Jamba’s international growth. Founded in 1990 as a single small store in the beach town of San Luis Obispo, California, Jamba has expanded rapidly to nearly 850 locations worldwide, operating in many U.S. States, Canada, Mexico, South Korea, and the Philippines.

The move signifies Cenomi Retail’s continued commitment to expanding its food and beverage offering.