Publisher: Maaal International Media Company
License: 465734
AlUla Citrus Festival, held in AlUla cultural oasis, supports local farmers who showcase and market their diverse crops.
During the festival, social media marketing and other dedicated platforms help farmers promote their produce, which has garnered great interest among festival attendees hailing from various countries.
The Royal Commission for AlUla aims to drive economic growth through community initiatives like the festival and development projects. The over 4,700 farms in AlUla with more than 200,000 citrus trees yield thousands of tons of fruits each season.
Recognizing the agricultural sector of AlUla as a key driver for economic opportunities and increased competitiveness among producers, the commission places great importance on agricultural development, in line with the Kingdom’s Vision 2030, aims to create more opportunities for the local community, and support the economic growth of the region.