Al-Othaim Investment and Rotana Forge Strategic Partnership for Advertising Services

Al-Othaim Investment Company and Rotana Media Services Holding have formalised a strategic understanding through a joint agreement aimed at fostering future collaboration and expanding investment opportunities.

The agreement, inked by Mr Meshaal bin Omairah, CEO of Al-Othaim Company, and Mr Nezar Nagro, CEO of Rotana Media Services, in the presence of Mr Abdullah bin Saleh Al Othaim, Chairman of the Board of Directors, seeks to strengthen the partnership between the two entities.

This collaborative effort is part of Al-Othaim’s ongoing strategy to develop and manage comprehensive investment projects across diverse sectors.

Rotana Group, a prominent media partner, will contribute its expertise in consultations, media services, and cutting-edge advertising and marketing solutions.

Mr Meshaal bin Omairah expressed his satisfaction with the agreement, highlighting Rotana’s influential role in media and mass communication services and its innovative products and services expected to elevate the cooperative ties to new heights.

The CEO emphasised Al-Othaim’s commitment to strategic partnerships, noting the company’s significant transformation and vision to establish commercial complexes and integrated investment projects throughout the Kingdom. This expansion plan aims to solidify Al-Othaim’s leadership in the industry, contribute to tourism and entertainment, attract international brands, and enhance the overall quality of life.

In response, Mr. Nezar Nagro, CEO of Rotana Media Services, affirmed that the agreement aligns with Rotana’s business expansion goals and reinforces strategic partnerships with major companies. He anticipates this collaboration will enhance Rotana’s capacity to deliver comprehensive and innovative advertising services.

Dr. Obaid bin Saad Al-Abdali, CEO of Mazeej Marketing Consulting, expressed optimism about the cooperation between Al-Othaim Investment Company and Rotana, foreseeing positive impacts on the Saudi economy. Mazeej Marketing Consulting will actively monitor the implementation of the marketing aspect of this collaboration.

Al-Othaim Investment Company, recognised as one of the top 50 real estate developers in the Gulf for 2023, owns 12 commercial complexes in the Kingdom across various sectors.

The company’s expansive investment portfolio includes 23 ongoing and future projects and expansion initiatives for existing commercial complexes. Among these is the award-winning Konoz project in Riyadh, with five expansion projects underway, exceeding a combined cost of 12 billion riyals. Additionally, the company is actively pursuing 11 future projects strategically positioned across different regions and cities in alignment with Vision 2030’s economic and infrastructural growth objectives.