To widen its presence in retail market .. Al-Othaim Fashion ‎becomes exclusive agent for five leading Turkish brands

‏In a new step that strengthens its leadership and presence in the retail market, Al-Othaim Fashion Company, one of the companies of the “Al-Othaim Investment” group, announced that it has won the trust of five Turkish companies that own famous international brands, as it has become an exclusive agent for five famous Turkish brands in the field of fashion, home accessories and cosmetics to constitute an important addition to the series of exclusive brands that the company provides to the Saudi market.

This strategic step comes within the framework of strengthening Al-Othaim Fashion’s presence and leadership by expanding its portfolio of international brands, which includes 19 of the most famous French, Italian, Portuguese, Latvian, Moroccan and Turkish brands.

The new brands include “PENTI”, the leading women’s underwear brand in Turkey, “Golden Rose”, which operates more than 2,100 points of sale for cosmetics, and “Perspective”, which specializes in women’s clothing, “Jimmy Key”, another women’s clothing brand, and “Bella Maison”, famous for home accessories.

Al-Othaim Fashion Company, a company owned by Al-Othaim Investment Company, recently acquired 100% of the capital of the Innovative Fashion Trading Company (the target company), which is a subsidiary of Cenomi Retail, which will own the franchise rights to 18 of its brands and associated assets. ‏

Ali Al Sharif, CEO of Al Othaim Fashion Company, said on the occasion of signing the new exclusive agency contracts: “We are happy with these partnerships with five of the leading companies in Turkey and the world, which aim to enhance the steady steps that the company is taking by diversifying the categories of retail stores and sources of brands that operate under its name”.

Ali Al-Sharif added that the new international agencies are considered a qualitative addition that enhances the progress of Al-Othaim Fashion Company and consolidates its presence as a prominent player and leader in the retail markets in the Kingdom. Its strategy is based on qualitative and thoughtful expansion to acquire the most important international brands that address the taste of its customers and respond to their aspirations.”

It is noteworthy that Al-Othaim Fashion Company, which was founded in 2007 and manages and operates more than 19 brands through 92 stores, is one of Al-Othaim Investment companies, which was included in the list of the best 50 real estate developers in the Gulf for the year 2023, and owns (12) commercial complexes in addition to a portfolio Investment projects under implementation include 23 projects distributed across regions and cities of the Kingdom with investments exceeding 12 billion riyals, and a number of companies operating in the fields of (major commercial complexes, hotels, real estate investment, entertainment, cinema, fashion, restaurants and cafes) fall under them. , artificial intelligence, sports centers, residential units, commercial offices, etc.)