Brand Lounge launches full-scale operations in Saudi Arabia

Brand Lounge, a strategy-led brand consultancy, has officially marked its presence in the heart of the Kingdom of Saudi Arabia with the launch of its Riyadh office.

Founded in 2006, Brand Lounge has played a pioneering role in shaping brand narratives in the region. The consultancy is renowned for its proprietary approach to brand development, which helps businesses create and communicate differentiated brands that align with their business goals and maximize value.

The consultancy has established itself as a benchmark for brand development firms in the region, delivering excellence with a nuanced understanding of the local market’s needs. The launch of Brand Lounge’s Riyadh office marks a new chapter in its journey, highlighting its commitment to maximizing value in the dynamic landscape of the Kingdom.

The launch event, “Maximizing Vision: Unveiling Brand Lounge in Saudi Arabia,” took place at the prestigious Marriott Riyadh Diplomatic Quarter on Wednesday, October 18. The occasion brought together influential figures, including C-level executives, senior managers, government officials, entrepreneurs, and valued partners of the consultancy.

Themed “Maximizing Vision,” the event emphasized the strategic importance of brand development and the private sector’s integral role in contributing to the Kingdom’s Vision 2030, particularly the goal of achieving a thriving economy.

The evening unfolded with captivating keynote speeches, insightful showcases, and an exploration of the distinctive methodologies that have positioned Brand Lounge at the forefront of strategy-led brand development. The consultancy’s outstanding work has been recognized with numerous awards, notably the Grand Prix Award for Transform Middle East Africa in May 2023.

A highlight of the event was the revelation of details about Brand Lounge’s recent acquisition of PeopleMena, resulting in the formation of BLP, the Brand Lounge culture practice. Additionally, Brand Lounge hinted at an upcoming innovative partnership in Saudi Arabia, promising innovative solutions for the Kingdom’s people. An official announcement is anticipated in the coming weeks.

Commenting on this milestone, Hasan Fadlallah, Founder & CEO of Brand Lounge remarked, “Saudi Arabia has always been a key market for us, and we’ve been working with Saudi brands since 2007. However, today’s launch event symbolizes our renewed commitment to the Kingdom, collaborating with Saudi businesses to usher in a new era of branding excellence.”

The launch event underscores Brand Lounge’s ongoing commitment to maximizing value, creating differentiated brands for clients, and contributing to the broader strategic vision of the Kingdom.

About Brand Lounge

Brand Lounge is a strategy-led brand consultancy with offices in Dubai and Riyadh. Founded in 2006, we are the regional partner of Trout and Partners, extending our reach to over 20 countries.

We recognize the importance of fostering long-term partnerships grounded in a shared vision and collaborative creation. Our award-winning track record stems from collaborative partnerships with esteemed organizations such as Emaar Group, Salehiya Healthcare, Del Monte, Etihad Rail, Daman Insurance, Michelin, and P&G, to name a few.

We develop differentiated brands that align with business goals and fuel growth.

To learn more about how we can help you maximize your brand’s value, visit us at www.brandloungeme.com and follow @BrandLounge on Linkedin.