Publisher: Maaal International Media Company
License: 465734
Brazil Foods (BRF), a Brazilian food products company, has formalized a joint venture with the Halal Products Development Company, wholly owned by the Public Investment Fund.
According to “Reuters”, the Brazilian company said that the intention to establish the joint venture was announced in October 2022, adding that its stake in the new company will be 70%, while the Halal Products Development Company will own 30%.
The announcement of the joint venture confirms BRF’s direction to move from the role of a pure source to the role of the local supplier of meat products in the country.
Saudi Arabia imported 564,476 tons of Brazilian chicken products on average annually in the decade ending in 2022, according to data compiled by the Arab-Brazilian Chamber of Commerce. However, last year it bought a smaller quantity of 340,000 tons, ranking it the fourth best chicken destination in Brazil after the UAE, Japan and China.
BRF said: The main objective of the joint venture is to develop the Halal meat industry in the region
The formalization of the joint venture comes days after the Saudi Agricultural Investment and Livestock Production Company (SALIC), a company wholly owned by the Public Investment Fund, acquired a 10.7% stake in BRF through an additional share offering as part of Saudi Arabia’s long-term goal is to secure food security for the Kingdom
As part of the joint venture, BRF said it would establish a “halal business headquarters, a halal innovation center and a center of excellence” at an as-yet-unidentified location.
It did not clarify the amount that the joint venture intends to invest in this activity
BRF has exported its products to the Middle East for more than 50 years. Starting in 2009, it established its own distribution network in Saudi Arabia, where it also acquired a food processing unit 3 years ago.