Al-Hilal Al-Nasr, Al-Ittihad clubs achieved SR593.3 million riyals ‎in revenues in 2023‎

Monitoring revealed to the “Mal” newspaper that 3 Saudi clubs achieved revenues of 593.3 million riyals in 2023 AD, as Al-Hilal achieved sponsorship of about 208.6 million riyals, while Al-Nasr won sums of 197.85 million riyals from sponsorships, while the federation’s share was 186.8. million riyals.

A report issued by the Ministry of Sports revealed that the volume of club revenues from sponsors rose to 328 million riyals (about 87 million dollars) in the 2022-2023 season, after revenues amounted to 88 million riyals in the 2019-2020 season, which means a growth rate of 300% in two years

The report monitored the achievements made through the strategy to support sports clubs since its inception in 2019, when 89% of the professional league clubs were able to obtain a certificate of financial competence, after the committee imposed rules and regulations to ensure the sustainability and quality of financial work, which had a direct impact. Through the decrease in the financial obligations of sports clubs

This comes at a time when sports clubs were suffering from a lack of financial stability and weak financial resources before the launch of the support strategy aimed at building the future of sports, and transforming it into an industry and investment that serves athletes and the country alike.

The strategy to support sports clubs, which was launched in 2019, and will enter its fifth year next season, is one of the most important initiatives that opened wide horizons for sports in the Kingdom, and created a fertile environment for professional work and distinguished organization, by applying the highest standards of governance and developing clubs to ensure their financial sustainability. administratively and operationally, and providing job opportunities that contributed to a higher overall performance evaluation in various sports, as well as its reflection on improving the experience of sports fans.

The number of employees in Saudi clubs increased during the past season to more than 3,000 male and female employees in 61 clubs, and the number of athletes registered in clubs increased from 40,000 athletes in the 2019-2020 season to more than 81,000 athletes in the 2022-2023 season, while The number of public attendance increased from 1.1 million fans in the season before last to 2.1 million fans last season, with an increase of 152% in the general average of public attendance.

3 sports facilities have been comprehensively developed, which are Al-Fateh, Al-Itifaq and Al-Shabab facilities, in addition to the completion of the partial development of 9 sports facilities, in accordance with the highest standards used locally and internationally, which are the facilities of Al-Ittihad, Al-Nasr, Al-Hilal, Al-Ahly, Al-Qadisiyah, Al-Batin clubs. And cooperation, your inclusion, and the pioneer

The report indicated that the time is right for an important exceptional stage, which is represented by the investment and privatization project for sports clubs, towards achieving the goals of Saudi Vision 2030 aimed at building an effective sports sector and a thriving economy, by raising the levels of professionalism and governance that will lead athletes to achieve the desired excellence in sports at the level of clubs and national teams, and raising the flag of the homeland in various forums and major events.

Sponsors of Al-Hilal Clubs – Al-Nasr – and Al-Ittihad:

Al-Hilal achieved sponsorship of about 208.6 million riyals, while Al-Nasr won sums of 197.85 million riyals in sponsorships, while the federation’s share was 186.8 million riyals.

On February 20, 2022, Qiddiya Investment Company signed a historic strategic partnership agreement with the Saudi sports poles “Al-Nasr” and “Al-Hilal”, for a period of two decades starting from 2022 to 2042, at a value of 100 million riyals annually for each club, within the framework of strengthening Qiddiya’s position. The future capital of entertainment, sports and culture

During this week, Al-Hilal announced the signing of a partnership contract with the “Safi” electronic games company, affiliated to the Public Investment Fund, for a period of 3 years, and the company’s logo will appear on the chest of the Al-Hilal shirt, as the company is a major sponsor of the club.

According to Al-Hilal Club’s website, the strategic partner is Qiddiya, while the official partners are: “Riyad Bank, Kingdom Holding, Jahez International, Puma, and Floward.”

On February 17, 2022, the management of Al-Nasr Club signed contracts with sports development companies, Berain Water, and Al-Shorfa Real Estate, as the revenues of the new sponsorships for the Capital Club amounted to about 100 million riyals, in addition to the contract with the main partner, Qiddiya, which amounted to 100 million riyals.

In February of last year, the Jeddah Union Club signed a strategic partnership agreement with the Central Jeddah Development Company, to become the largest strategic partnership in the club’s history in a 20-year contract “2022-2042”, at a value of 100 million riyals annually, with the possibility of revising the value of the agreement. partnership every 5 years

According to Al-Ittihad Club’s website, the strategic sponsor of the team is the Central Jeddah Development Company, while the rest of the sponsors are: “Imkan” specialized in financing and financial technology, Shgardi, Darko, Sal, Yaqoot, “Yellow” specialized in car rental, and Fakih Medical Group. (The medical sponsor of the club), the airport, “Berain” water, Tameeni, Al-Amoudi for Oud.

It is noteworthy that the Minister of Sports, Prince Abdulaziz bin Turki Al-Faisal, announced in June the transfer of ownership of 4 major clubs, namely “Al-Ittihad”, “Al-Ahly”, “Al-Nasr” and “Al-Hilal” to the Public Investment Fund with a 75% stake within the investment and privatization project for sports clubs.