‎“Alarabia Technical Contracting” wins “construction, ‎operation, maintenance and installation deal of billboards in ‎Dammam

Alarabia Company for Technical Engineering and Contracts (ACTEC) announced that it won the competition for “establishing, operating, maintaining and installing billboards with all its means in the metropolis of Dammam (Dammam, Khobar and Dhahran) in the eastern region” for a period of 10 years, as the company aims through this step to develop the outdoor advertising sector in the region Eastern Province in accordance with the identity of each city and its economies in line with the Kingdom’s Vision 2030, in addition to adopting the latest billboard technologies in support of the efforts of the Eastern Region Municipality in developing the investment system and revenue development.

The total number of billboards is 1,007, including billboards of various types and sizes, including billboards for bridges, tunnels, and city landmarks, in addition to two digital areas in Dammam and Khobar, advertising screens on building facades, and 20 billboards on white lands and buildings under construction and restoration.

Advertising sites also include 1,000 advertising spaces on buses and taxis for a period of 3 years, in addition to temporary advertisements for promotional purposes on municipal assets, which are determined by the Municipality.

The company said in a statement today on “Tadawul” that its position and endeavors in transforming the outdoor advertising market into a digital advertising market will enable it to play an effective and influential role, and at the same time, the company will use its expertise and leadership in the market to contribute to changing the future of digital outdoor advertising and creating value. An addition to the region, and improving its urban landscape by giving an aesthetic dimension to its streets through distinctive and innovative advertising means, which keep pace with the latest changes in this sector. In addition to enabling digital transformation, applying the concept of smart cities, and developing city resources in a way that contributes to achieving financial sustainability and spending efficiency.