Publisher: Maaal International Media Company
License: 465734
Zain KSA, the leading provider of digital services, announced the signing of a memorandum of understanding with Cisco, to cooperate in developing the automation of communications networks and raising the quality of digital services. The memorandum of understanding was signed during its participation in the activities of the “Mobile World Congress” (MWC23), which was held in Barcelona from February 27 to March 3.
Through this memorandum, “Zain KSA” and “Cisco” will work together to develop an automation scheme that aims to simplify the daily operations of the communications network, including system maintenance, monitoring and improving its performance through the use of advanced technologies, with the aim of enhancing the transformation process. digital in the Kingdom, and enabling society to benefit from a smarter lifestyle using advanced technologies; to make “Zain KSA” the preferred digital partner for its customers in the business and individual sectors
Commenting on the MoU, Zain KSA’s Chief Technology Officer, Eng. Abdulrahman Al-Mufadda, said: “The expansion of the use of 5G technologies, the significant increase in networked devices, and the increasing consumption of content services have led to increasing pressure on networks, and our cooperation with Cisco is an important step to keep pace with this development and accelerate the digital transformation journey.” He added: “This MoU is in line with our strategy to innovate, deliver integrated digital experiences to our customers, and enhance their experiences across the Kingdom, accelerating the realization of Saudi Vision 2030’ goals.”
Adam MacHale, Vice President, Service Provider EMEA, at Cisco, commented: “Cisco’s model-driven approach to network automation with open API’s and service orchestration will help Zain KSA simplify operations and deliver services more quickly across the entire lifecycle. This will enable Zain KSA to improve the quality of its services and continue to deliver a superior customer experience over broadband through reliable and high-speed connectivity.”