Cenomi Retail appoints Günther Helm as a new CEO

05 Mar 2023

Riyadh - Maaal

Fawaz Abdulaziz Alhokair & Co. (Cenomi Retail) announces that the board of directors has approved the appointment of Dr Günther Helm as Chief Executive Officer.

He will join the company on 1 April 2023, spearheading the organization’s continued transformation program, leading its new focused strategy and continuing to drive towards extensive cost optimization and best-in-class retail operations.

He will work closely with the company’s leading brand partners across strategic verticals to deliver sustainable growth and excellent customer experiences both in-store and online.

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Dr Helm brings more than two decades of global retail industry experience, 15 spent in C-suite level roles.

The Board of Directors has also decided to end the assignment of Mr. Mohammed Rafic Mourad as an interim CEO, The Board of directors extend their appreciation to Mr. Mourad for his contributions during his assignment period and he will continue in his role as Board Member and Chairman of the executive committee for Cenomi Retail, working closely with Dr Helm.

Dr. Helm has over twenty years of experience in the global retail industry, he joined from his position as CEO with Germany’s Müller Holding, the country’s largest multi-category retailer with 850 stores in seven countries, 35,000+ employees and a strong online retail presence. Under his leadership Müller delivered a company-wide transformation master plan, driving operational efficiency, digitalization and cost optimization. The turnaround program was so successful that it resulted in revenues topping Euro 5 billion while EBIT increased by more than 100% after the second year.

In addition, he spent 16 years in leadership roles with HOFER KG and ALDI, the international arm of Germany’s Aldi Supermarket chain. Becoming CEO in 2015, he entered new markets and delivered more than four billion Euros in revenue, responsible for 21,000+ employees. He holds a Doctoral study in law and a Degree in law from Johannes Kepler University Linz, Austria.