A football expert: Ronaldo deal has economic, political and ‎social marketing benefits – CNBC

Football finance expert Kieran Maguire confirmed, in his talk about the transfer of Portuguese soccer star Cristiano Ronaldo to the Saudi club Al-Nasr in the framework of a deal that extends to 2025, that the deal has marketing benefits due to the player’s profile. In his interview with CNBC, he referred to the economic, political and social gains that will be gained from this deal.

The news network indicated that the Kingdom of Saudi Arabia’s injection of money into the sports sector will have an impact on international sports.

According to the US agency, Ronaldo’s two-and-a-half-year contract, worth 200 million euros ($212 million) annually including commercial agreements, will make the 37-year-old the highest-paid player in history, and the highest-paid athlete in the world.

The Portuguese striker’s deal comes at a time when reports indicate that Saudi Arabia is preparing a possible joint bid to host the 2030 World Cup, and the move comes in the wake of the Public Investment Fund’s purchase of a club in the English Premier League, Newcastle United, in late 2021.