‎“Saudi Coffee” plane to introduce coffee plantations, tourist, ‎cultural attractions ‎

The “Flynas” A320neo, decorated with the visual identity of the “Saudi Coffee Year 2022”, landed at King Abdullah bin Abdulaziz Airport in Jizan, as part of a trip to celebrate the Saudi Coffee Year initiative that was launched by the Ministry of Culture At the beginning of the year, and to introduce the tourist and cultural attractions in the Kingdom, sponsored by Flynas, and with the support of the Principality of Jazan Region.

The trip, organized by the “Khair Saudi Arabia” endowment, extends for four days and includes a visit to coffee plantations in Jizan, in addition to getting acquainted with the most prominent tourist attractions in the region such as museums, popular markets and farms, with the aim of stimulating giving and contributing to supporting entrepreneurs in the regions and discovering development, investment and tourism opportunities especially since the trip includes more than 20 media personalities, influencers, and those interested in tourism, culture, and volunteer work.

The flight comes as part of flynas’ efforts to adopt initiatives that have a sustainable impact on society, and introduce tourist attractions in the Kingdom while promoting its authentic culture and traditions locally and globally.

And the colors of the identity of the year of Saudi coffee on Flynas bear the stages of growth of the Saudi Khawlani coffee tree in a unified common identity, in addition to printing it on boarding cards, and passenger registration signs at airports, as well as offering Saudi coffee to guests for free on board planes in cups bearing The identity of the year of Saudi coffee until the end of 2022 AD.

The Ministry of Culture launched the “Year of Saudi Coffee 2022” initiative at the beginning of this year to celebrate it and present it as a distinctive cultural product for the Kingdom, and to market it locally and internationally, based on the specificity of Saudi coffee in Saudi society, in all stages of its production including cultivation, preparation and presentation, which may not be available in the same manner in any other country. It contributes to introducing the Kingdom’s traditions and coffee-related customs of generosity and hospitality, as well as showing the great cultural diversity of the Kingdom, which contributes to introducing beautiful tourist places in its various regions in harmony with the objectives of Saudi Vision 2030, and according to the objectives of the Ministry of Tourism and the Saudi Tourism Authority.