SAUDIA Tops YouGov’s Nationwide Brand Recognition for Second Successive Year

For the second consecutive year, Saudi Arabia’s national carrier, SAUDIA, has topped YouGov’s most recognized brands ranking for 2022. It is also the #1 Most Recommended Brand in KSA this year, adding on to its already impressive list of achievements and wins.

Following a year of significant network expansion, new routes, and best-in-class services, SAUDIA has reiterated its commitment to excelling in bringing the world to Saudi Arabia as it continues to serve as the ‘Wings of Vision 2030’. YouGov’s recognition of the Kingdom’s flag carrier highlights the success of the airline’s efforts to continuously develop and enhance its products and offerings.

While scoring was based on attributes which included impression, quality, value, satisfaction, recommendation and reputation, SAUDIA has succeeded in securing the top place in 2021 and 2022 against hundreds of the world’s biggest brands, which is a testament to SAUDIA’s unique presence and brand recognition in the Kingdom and beyond.

Essam Akhonbay, SAUDIA VP Marketing & Product Management said: “We are honored to witness the successes of SAUDIA year after year. Topping this highly regarded ranking report is a testament to our brand reputation as a carrier of choice and for our expertise in understanding the passengers’ needs and addressing them. This strong presence in the YouGov’s index illustrates the great strides we continue to make in providing our guests with best-in-class services.”

SAUDIA connects guests from more than 100 destinations around the world to the Kingdom via its state-of-the-art hub at King Abdulaziz International Airport in Jeddah and other key stations around the Kingdom.

About Saudi Arabian Airlines (SAUDIA):

Saudi Arabian Airlines (SAUDIA) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.

SAUDIA has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), SAUDIA has also been a member airline in SkyTeam, the second largest alliance, since 2012.

The airline is ranked as a Global Five-Star Major Airline by the Airline Passenger Experience Association (APEX) and has been awarded Diamond status by APEX Health Safety powered by SimpliFlying in recognition of its comprehensive approach to safety during the pandemic.

Most recently, SAUDIA was named the Middle East’s Fastest Growing Airline in 2022 by Brand Finance® and the World’s Most Improved Airline in 2021 by Skytrax, the second time it has received this prestigious accolade.