NEOM logo tours the world on SAUDIA aircraft

SAUDIA, the national carrier of Saudi Arabia, has emblazoned the brand of NEOM on its aircraft, celebrating the project as the world’s most ambitious development.

Part of a strategic partnership between the two entities, the initiative honors NEOM as a new model for sustainable living, working and prospering, and a hub that fosters innovation and attracts the world’s most brilliant minds to create the future. The joint venture forms just one of many projects that SAUDIA and NEOM are planning to collaborate on.

Commenting on the partnership, SAUDIA Director General H.E. Eng. Ibrahim Abdulrahman Al Omar said: “This partnership paves the way for more cooperation in the future. Placing the NEOM and SAUDIA brands side by side delivers a meaningful message to the world, highlighting the unity and coordination between the sectors and the various vital economic projects which work closely on achieving the Kingdom’s strategies and ambitious plans.”

Speaking on behalf of the NEOM giga-development, NEOM CEO Nadhmi Al-Nasr stated: “Our partnership with SAUDIA Airlines, will carry our ambitious vision to the world, showcasing how NEOM is in service of humanity to ensure prosperity and offer real solutions to global challenges. We hope that our ideas and aspirations will reach all regions across the world so that everyone can take part in creating this global project. We are immensely proud of and have a vested interest in letting the world know about NEOM, a key project of Saudi Vision 2030 and the new future.”

Last May, NEOM announced its strategic partnership with SAUDIA to conduct regular international flights from NEOM Bay Airport to selected destinations, and to help it roll out further commercial services. Distinguished for its strategic location at the crossroads of three continents, NEOM Bay Airport facilitates the transportation of employees, partners and investors, playing an important role in meeting the connectivity needs of the project and facilitating its ongoing development.

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About Saudi Arabian Airlines (SAUDIA)
Saudi Arabian Airlines (SAUDIA) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.
SAUDIA has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.
A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), SAUDIA has also been a member airline in SkyTeam, the second largest alliance, since 2012.
The airline is ranked as a Global Five-Star Major Airline by the Airline Passenger Experience Association (APEX) and has been awarded Diamond status by APEX Health Safety powered by SimpliFlying in recognition of its comprehensive approach to safety during the pandemic.
Most recently, SAUDIA was named the Middle East’s Fastest Growing Airline in 2022 by Brand Finance® and the World’s Most Improved Airline in 2021 by Skytrax, the second time it has received this prestigious accolade.

About NEOM

NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will include hyperconnected, cognitive cities, ports and enterprise zo…