Digital Tourism Strategy of the Kingdom, Kicked off

The Kingdom-wide digital tourism strategy launched today, as a part of the Ministry of Tourism s efforts and plans to develop the local tourism sector.

Such a bold move will help enrich the efforts to rebuild the tourism sector, in the Kingdom, in order to achieve the goals of “Kingdom’s Vision 2030”, working to place the Kingdom among the most important tourist destinations, in the world, Minister of Tourism Ahmed Al-Khatib remarked, as he ushered in the strategy, during the global technology-leading “LEAP” event.

Adding that the Kingdom’s experience in implementing this strategy will be inspiring to the global tourism sector.

He stressed the Kingdom’s welcoming of creations of smart and innovative minds from all over the world.

Al-Khatib invited innovators in this field to participate in improving the procedures that regulate the digital tourism space. We want travelers and visitors to be sure that the tourism sector, in the Kingdom operates, within smart regulations, he commented.

Saudi Arabia will continue to play a leading role and exert efforts, in supporting the tourism sector, at the local and international levels, as well, in order to provide more job opportunities, achieve prosperity, and attract more tourists and visitors to the Kingdom.

The strategy had the support of the World Tourism Organization, the World Bank and several heavyweight digital partners such as Microsoft and Cisco.

The Kingdom’s digital strategy includes 9 programs, in addition to as many as 31 initiatives, being implemented for a period of 3-year and will be completed by 2025.

Through these programs and initiatives, a smart work environment will be developed that supports the digital transformation journey in the sector, so that the tourism system, in the Kingdom, benefits from it, and provides a comprehensive platform to meet all needs, with a primary focus on customer satisfaction with regard to the services available.

The Ministry of Tourism will work to achieve this by utilizing the latest technologies to enhance the effectiveness of decision-making, maximize the value of available data, and provide valuable opportunities for investors.

The implementation of the strategy aims to provide a seamless experience for tourists and stakeholders, in a way that supports the prosperity of the tourism sector.