Al Arabia Signs Contract to Lease Internal Advertising Spaces in Riyadh Public Transport Project

Arabian Contracting Services Co. (Al Arabia) announced on Sunday that it signed a 10-year contract with the Royal Commission for Riyadh City to invest in and lease internal advertising spaces within the King Abdulaziz Public Transport Project in Riyadh, covering trains and buses.

According to a statement on the Saudi Stock Exchange (Tadawul), the contract value includes income sharing and fees totalling SAR 563.2 million, excluding Value-Added Tax (VAT), over the 10-year period.

The contract covers the operation of 3,666 billboards, marking a qualitative shift in the advertising sector, particularly within the public transport project, and contributing to an improved passenger experience. Al Arabia also aims to expand its advertising portfolio using the latest billboard technologies.