Nice One 2024 Profits Surge 120% to SAR 72 Million

Nice One Beauty Digital Marketing Co. announced on Tuesday that its net profit jumped by 120% to SAR 72 million by the end of 2024, compared to SAR 33 million in 2023. This came after the announcement today of the annual financial results ending on Dec. 31, 2024.

The operational profit increased by 121% to SAR 79 million by the end of 2024, compared to SAR 36 million in 2023.

The total equity (after excluding non-controlling interests) in the current year increased by 65% to SAR 186 million, compared to SAR 113 million in 2023.

The profits per share for the current year amounted to SAR 0.65, compared to SAR 0.3 in 2023.

The Company stated in a statement on “Tadawul” that revenues increased by 28.27% to reach SAR 1,003.51 million in 2024. This was due to a 31% increase in the number of orders. This growth in the number of orders came as a result of acquiring new customers, purchases by existing customers, and expanding the product range, which contributed to attracting different segments of customers and improving the customer retention rate.