Zain Saudi Arabia signs a strategic sponsorship agreement with Inter Milan

Zain Saudi Arabia, the specialized provider of telecommunications and digital services, announced the signing of a strategic sponsorship agreement with the Italian international football club “Inter Milan”, under which it will place the club’s logo on its routers. This sponsorship comes within the framework of Zain Saudi Arabia’s continuous efforts to enhance the user experience and enrich their digital journey by providing products and services that enable their professional and personal ambitions, and also tell their hobbies and sports passion.

Zain Saudi Arabia’s choice of Inter Milan came based on the club’s long history and prestigious global position, in parallel with the growing popularity and fan base in the Kingdom. The sponsorship agreement extends over a period of 6 months and with a limited number of devices, so that all football fans in the Kingdom, and the distinguished Inter Milan club in particular, can enjoy the advanced fifth generation (5G) experience from Zain Saudi Arabia through home internet packages with a router bearing the logo of their favorite club.

Commenting on the agreement, Eng. Maher bin Mohammed Al-Fawaz, Chief Sales Officer at Zain Saudi Arabia, said: “The partnership with Inter Milan aims to enhance the culture of sports in the Kingdom in line with our goals to achieve a vibrant, connected and vibrant society. This innovative collaboration meets the growing aspirations of football fans in the Kingdom and attracts international clubs to have activities in Saudi Arabia, and reflects our commitment to contributing to empowering the sports system in Saudi Arabia.” For his part, Alessandro Antonello, CEO of Internazionale Milano, said: “We are pleased to announce our first regional partnership in the Kingdom of Saudi Arabia, in a region that holds an important position for us to develop the Inter Milan brand, which is characterized by increasing interest in our club. In addition to being our first partnership in the Saudi market, the cooperation with Zain Saudi Arabia also allows us to unify our efforts with a leading Saudi brand that shares Inter Milan’s strategies of the importance of innovation and community as two main pillars of its growth strategy.” Through this first-of-its-kind step in the Kingdom, Zain Saudi Arabia continues to enrich the lives of its customers and enhance their well-being through innovative initiatives specifically designed to add real value to their daily experiences.