Amazon launches new platform to compete with Chinese shopping apps

16 Nov 2024

Riyadh - Maaal

Amazon, the US e-commerce and cloud computing giant is said to hire 1,000 people in Poland. The company already hires almost 5,000 people in Poland and has service centers in Gdansk, Wroclaw and Poznan ON 14 April 2016. (Photo by Jaap Arriens/NurPhoto via Getty Images)

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Amazon has launched a new platform within its app called “Amazon Haul”, which includes various products that do not exceed $20 in price, from fashion accessories to household goods, clothing, and even electronics.

This step comes within the framework of Amazon’s efforts to compete with Chinese shopping apps such as “Shein”, “Temu” and “TikTok Shop”, which have attracted a wide segment of shoppers looking for products at low prices, which has contributed to the great success of these apps in global markets, including the US market.

Amazon said that most of the products offered on the “Amazon Haul” platform come at a price of less than $10, and some are available for less than one dollar.