Masar Destination Signs Landmark Agreement with Electromin to launch First Electric Bus System in Middle East

Umm Al-Qura for Development and Construction, the owner, developer and operator of the Masar destination, has signed a landmark agreement with Electromin, a leading smart mobility solutions provider and a subsidiary of Petromin Corporation, to manage and operate the region’s first fully electric Bus Rapid Transit (BRT) system at designated stations in Makkah. This innovative and visionary initiative is poised to set a new standard for sustainable transportation in the Middle East.

The groundbreaking partnership, formalized on the sidelines of the Cityscape Global exhibition, marks a pivotal step in building an eco-friendly and futuristic transportation system that will enhance the quality of life for residents and visitors of the Holy Capital. The strategic agreement was signed by Mr. Kalyana Sivagnanam, Group CEO of Petromin Corporation, on behalf of Electromin, in the presence of officials from both sides.

Under the agreement, Electromin will manage and operate the BRT system across two main stations and 11 stops throughout Masar destination, serving over 125 million passengers during the contract period. This innovative system will provide safe transportation that does not intersect with pedestrian pathways and cover more than 15.8 million kilometers, further enhancing the transportation experience at the destination.

Additionally, this step will significantly reduce emissions, eliminating over 31.5 million kilograms of carbon dioxide and substantial amount of nitrogen oxides and particulate matter, compared to diesel-powered buses. These improvements will not only enhance air quality and public health but also enrich the experience of visitors and pilgrims around the world.

Commenting on the agreement, Mr. Kalyana Sivagnanam, Group CEO of Petromin Corporation, said: “This agreement reaffirms our commitment to promoting innovation and excellence by implementing the Middle East’s first electric vehicle rapid transit system. In alignment with the transformative goals of Saudi Vision 2030, our aim is to make sustainable mobility accessible to all. We are proud to partner with Umm Al-Qura on this pioneering and unique initiative in the field of mobility”.

Echoing similar sentiments, Mr. Yasser Abu Atiq, CEO of Umm Al Qura for Development and Construction company, said, “We are pleased with this agreement, which exemplifies our unwavering commitment to meeting the highest standards of comfort and safety for our guests. The electric bus system will directly enhance the quality of life for residents and visitors by creating a cleaner, safer environment that elevates their daily experience.”

It is worth noting that Masar is an urban destination with a developmental and investment vision, dedicated to adopting the highest industry standards to enrich the quality of life for Makkah’s residents and visitors. It stands out for its world-class facilities and services, as well as its integrated and diverse investment ecosystem paving the path for the future of Makkah.