Communications Powerhouses TRACCS and Accordience Announce Strategic Global Affiliate Partnership

Saudi Arabia-headquartered TRACCS, the largest independent and homegrown communications consultancy in the MENA region, and Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, announced a strategic global partnership, bringing together decades of proven expertise and experience. This affiliation enables access to integrated, reputation-building communications services and solutions for leading organizations, with a worldwide network of more than 100 offices.

This unique partnership addresses the growing demand from corporates and organizations for seamless local, regional, and global communications delivered through a single, integrated team. By combining TRACCS’ unrivalled MENA presence and expertise with Accordience’s extensive international network, the alliance enables clients to reach and influence diverse audiences across multiple markets with cohesive, culturally resonant messaging.

Highlighting the major role that TRACCS has played in inspiring, driving, and leading the evolution of the game-changing communications industry in the MENA region, Mohamed Al Ayed, CEO of TRACCS, said, “Communications is playing an increasingly vital role, as Saudi Arabia accelerates toward Vision 2030. Over the next three years, we anticipate a significant surge in demand, driven by three key factors: the government’s strategic initiatives, large-scale programs building Saudi Arabia’s brand as a global destination in sectors like tourism, entertainment, sport, and culture, and local companies seeking to expand their global presence. Effective communications will be at the heart of this transformation, playing a mission-critical role in ensuring unified messaging, positive brand reputation, and successful business outcomes, both locally and internationally.”

“This partnership with Accordience is more than just a business affiliation; it is a three-way commitment that positively impacts our combined portfolio of clients, our teams, and the communications ecosystem as a whole. Together, we have the passion, dedication, and know-how to deliver multi-stakeholder and multi-market communications programs that hit the mark,” added Al Ayed.

Sarah Scholefield, Group CEO of Accordience, said, “In today’s connected world, businesses need communications partners who can think globally and act locally. This partnership with TRACCS addresses the critical need for organizations to maintain brand consistency across borders while adapting their messages to resonate in local markets. By combining Accordience’s global reach and diverse sector expertise with TRACCS’ breadth and depth across MENA, we’re creating a powerful alliance that will enable our clients to navigate complex international landscapes with confidence. Whether it’s a global brand looking to make an impact in the Middle East or a MENA-based company seeking to expand internationally, our partnership offers a unique, integrated approach to strategic communications.”

The joint offer to clients and new business targets will combine a comprehensive suite of services including brand communications, corporate and public affairs, financial communications, and digital and social media strategies. It will serve clients across various sectors, including financial services, retail, FMCG, real estate, sport, energy, technology, infrastructure, and many more.

The TRACCS-Accordience affiliate partnership has already led to the successful delivery of multiple international client projects, showcasing the immediate value and seamless integration of the collaboration.