Aseer Investment Company Signs Investment Partnership with the Private Sector to Develop Tourism

Aseer Investment Company, a PIF-owned company, said today it has signed an investment partnership with NMR Real Estate Company and the National Tourism Company to develop a tourism project in Abha.
The project will help boost tourism in the Aseer region by establishing a range of restaurants and cafés that convey the region’s cultural richness.
The partnership seeks to be a model of partnerships with multiple private investors, and create more job opportunities in the region. It also aims to make Aseer region as a global hospitality destination, enhance its tourism potential, and attract more local and international visitors.
It also aims to empower the community and diversify the local economy, in accordance with PIF’s strategy.