Bloom Consulting Launches its First Office in Saudi Arabia and the Middle East Represented Exclusively by Destination Consultancy

Bloom Consulting, a global leader in Place Branding strategies, is excited to announce the opening of its first office in Saudi Arabia and the Middle East, represented exclusively by Destination Consultancy. This strategic move aims to assist cities, regions, and places in developing innovative Place Branding strategies that drive economic growth and enhance their global competitiveness.

With the Kingdom of Saudi Arabia undergoing significant transformation as part of Vision 2030, the need for robust Place Branding and strategic economic positioning has never been more critical. Bloom Consulting brings a wealth of experience and expertise in helping cities, regions, and places unlock their potential by creating compelling narratives that resonate with investors, tourists, and residents alike.

“Our partnership with Destination Consultancy, which represents Bloom Consulting exclusively, marks a significant milestone in our commitment to support the economic aspirations of Saudi Arabia,” said Jose Filipe Torres, CEO of Bloom Consulting. “We believe that every place has a unique story to tell, and by harnessing that narrative, we can help regions attract investment, boost tourism, and ultimately enhance the quality of life for their residents.”

The newly established office will focus on a range of services, including:

Place Branding: Developing distinctive identities for cities, regions, and places that reflect their unique characteristics and strengths.

Place Analytics: Measuring the Place Brand appeal and Digital Identity of cities, regions, and places.

Placemaking: Translating perceptions and reputation in the built environment via Placemaking I.D. ©. This approach to creating vibrant places involves developing a deep understanding of local behaviors, vocations and identities by tapping into the place’s community and users, what they believe, how they live and dream.

Tourism Development: Creating a Loved Destination and transforming Place Branding essentials into experiences. We shape Tourism Development strategies and rollout plans, offering an integrated approach that ensures a project’s alignment with the place’s Central Idea and brand vision.

Destination Consultancy, with its deep understanding of the local market and its established network of contacts, will play a crucial role in successfully implementing Bloom Consulting’s initiatives in Saudi Arabia.

Iman Almutairi, Founder and CEO of Destination Consultancy and Managing Partner at Bloom Consulting, stated: “We are thrilled to exclusively represent Bloom Consulting to bring cutting-edge Place Branding strategies to Saudi Arabia.” She added: “Economic growth of cities starts with a powerful place brand. We will work together towards creating a vibrant and sustainable future for our cities and communities.”

The opening of the office aligns with Bloom Consulting’s mission to empower places around the world by providing innovative solutions that foster economic growth and enhance their global presence.