SMC Signs an Exclusive Partnership with The World Football Summit in Riyadh

SMC announces it has been appointed as the exclusive commercial partner for the World Football Summit. The summit is scheduled to take place in Riyadh on December 2-3 of this year, it is recognized as one of the most significant global gatherings in the football industry. This event presents unparalleled opportunities for organizations, sports clubs, and the broader football sector to collaborate and prosper.

The summit serves as an ideal platform for exploring investment opportunities in the Saudi sports sector and strengthening strategic partnerships between global and local companies, with the aim of developing and expanding sports field in the region.

SMC aims to leverage this exclusive partnership to showcase its extensive expertise in commercializing the sports sector.

SMC has established itself as a leader in securing commercial opportunities for the sporting sector in the Kingdom through its exclusive partnership with the Saudi Football Federation, paving the way to commercialize multiple football events and amplifying the reach and value of the events.

Khalid AlKhudair, CEO of SMC, highlighted the importance of this partnership that reflects on SMC’s sports and entertainment future vision. He remarked: “Our collaboration with World Football Summit aligns with SMC’s vision of becoming a leading company in the sports and entertainment sector in the Kingdom.”  AlKhudair also noted that the summit provides a unique opportunity to showcase the progress made in the Kingdom’s sports sector.

Looking ahead, Saudi Arabia is preparing to host major international sporting events, including the Asian Cup and the FIFA World Cup 2034, over the next decade. These events are expected to play a vital role in inspiring and educating the next generation of leaders in the sports and entertainment industry.

Jan Alessie, Co-Founder and Director of WFS Stated “We are proud to partner with SMC in hosting the Asian edition of WFS in Riyadh. Given Saudi Arabia’s aspiration to establish itself as a leading force in global sports, and the success of our first edition, it made perfect sense for World Football Summit to bring back our event to the Kingdom, connecting key regional football stakeholders with their international counterparts.”