Savvy Games Group and Niantic sign MoU to enhance Niantic’s presence in the MENA-3 region

Savvy Games Group (“Savvy”), Saudi Arabia’s National Champion for Games and Esports, today announced the signing of a Memorandum of Understanding (MoU) with Niantic Inc. (“Niantic”), a global leader in augmented reality (AR) and location-based games, to support Niantic’s expansion into the MENA-3 region, specifically in Saudi Arabia, the United Arab Emirates, and Egypt.

Niantic’s games are already played broadly across the region, and today’s partnership aims to accelerate this growth, providing new opportunities for the market’s fast growing mobile gaming audience to participate.

Brian Ward, CEO of Savvy Games Group, said: “Our collaboration with Niantic marks a significant milestone in our efforts to bring cutting-edge games and esports experiences to the MENA-3 region.  By leveraging our local expertise and resources, we are excited to support Niantic’s expansion and create engaging, localized content that resonates with players across Saudi Arabia, the UAE, and Egypt.”

“Our partnership with Savvy Games Group will significantly enhance our reach in this vibrant region and support our growing community of players,” said John Hanke, Founder and CEO of Niantic.  “Savvy’s deep understanding of the local markets and commitment to innovation makes it an ideal partner to inspire new audiences to explore the world and build real-world connections.”

Savvy will additionally look at ways to aid Niantic in establishing its regional operations in the MENA-3 area.  This support could include identifying and securing office space, assisting with the recruitment of local talent, and providing administrative and logistical assistance to set up a functional regional office.