Publisher: Maaal International Media Company
License: 465734
The beginning of man’s interest in his fashion… Since ancient and ancient times and centuries, it extended to many civilizations such as the Assyrian, pharaonic, Phoenician and Roman civilizations, and each civilization had its own clothing and costume.
Fashion in the Twenty-First Century is characterized by diversity and differences between the countries of the world, so there are many fashion houses around the world competing with each other in providing everything new, and one of the most important cities expressing fashion is Paris, as it is considered the capital of fashion and fashion, and Paris is also considered the home of international brands, each international brand has a store in Paris.
The concept of fashion design takes off.. Being a way of transforming the creative artistic ideas and the perceived beauty of the designer into clothes and accessories that go through many stages until they become wearable.
The fashion industry has become important in our present time and is becoming more and more prosperous with ideas year after year, because most members of society like to brag about expressing their personal beauty through what they wear and the way they wear it. fashion or fashion is not just a product but is the embodiment of the identity of individuals, the way they express themselves, perceive and portray it, the way they behave and lifestyle, and a demonstration of the standard of living and material capacity of peoples and communities.
Fashion reflects the culture and heritage of society, as it plays a role in cultural exchange and helps bridge the gaps between different cultures, and contributes significantly to the global economy and various industries, designers often use their collections to address important issues and convey important messages for them to people, so we find many types of designs that differ from one designer to another.
With the emergence of the star of the Ministry of culture, the fashion authority was established based on its ambitious goals in order to be possible and supportive of the fashion sector in the kingdom. the role of the authority is focused on supporting the fashion community and developing a developmental environment for the sector, while being keen to cover all stages of the value chain, starting with the design process, through production, development and product life cycle management.
The mission of the authority is to promote the fashion sector in the kingdom through culture, thereby enhancing the national heritage and identity, in addition to meeting global needs and achieving impact on the national economy. its goal is to develop the fashion sector and achieve its prosperity to be sustainable, inclusive and integrated at various stages of the value chain, and to promote local talents, expertise and competencies.
In light of the growing prosperity, and keeping pace with the ambitious leaps of the kingdom of Saudi Arabia, several Saudi fashion brands have already participated in the Paris and Milan Fashion Weeks to showcase their talents in the international fashion arenas, and impressed critics and followers on social media from around the world, making Saudi Arabia a prominent station on the global fashion map, with international experts in the field of fashion confirming the great success achieved by the kingdom in the Saudi fashion industry and its transfer to the world.
The Saudi fashion authority revealed in a previous report that the fashion industry in the kingdom enjoys the highest growth rates among the most prosperous markets, citing a report entitled ” The state of fashion in Saudi Arabia 2023.
A report was issued by the General Authority for small and medium enterprises (monshaat) for the main indicators of the fashion industry in the kingdom of Saudi Arabia, in the first quarter of 2024, the expected growth rate of the fashion sector in Saudi Arabia during the period from 2021 to 2025 is about 48%.
The total value of the fashion industry in the kingdom, including international fashion houses, reached about 92.3 billion riyals in 2021, the report added that the value of the local fashion industry reached 46.9 billion riyals in 2022, while the number of employees in the fashion sector in 2022 reached 230 thousand employees.
It expects the men’s clothing market to grow by 27% by 2027, and the women’s clothing market to grow by 20% during the same period, while the fashion industry contributes to the kingdom’s GDP in 2022, by 1.4%.
The fashion industry generates more than 2.5 trillion dollars a year and employs more than 75 million people, making it one of the largest and most important industries in the world.