From Fields to Factories, Taif Women Revolutionize Rose Industry

Women in Taif are blazing a trail in the industrial sector as they transform traditional rose cultivation into modern production of luxury body care products.

Embracing the opportunities opened by Saudi Vision 2030, they are stepping up to meet the industrial work and decision-making challenges, becoming key players in the future of Taif’s renowned rose industry.

Their commitment is evident in their dedication to training and qualification. Through initiatives like the Roseyar factory project, women are acquiring valuable skills in production and management, paving the way for a generation of empowered industrial leaders.

Launched in 2021 by Saudi Aramco, Roseyar empowers women by providing training, employment, and opportunities to develop and produce high-quality body care products infused with the iconic Taif rose oil. The project not only supports local talent and resources, it also fosters a sustainable commercial activity that preserves cultural heritage and promotes community growth.

Currently, the factory produces seven products ranging from body lotion to room spray, all made using state-of-the-art equipment and stringent quality control. From weighing ingredients to monitoring temperatures and blending formulas, Taif women manage every stage of production, ensuring that every product meets international standards.

For Taif women, the factory represents a unique opportunity to participate in the Kingdom’s development and establish themselves in a previously unexplored field. By integrating in the industrial sector, they contribute to decision-making processes and boost their careers.

This initiative showcases the immense potential of Saudi women and their crucial role in realizing the goals of Vision 2030. By embracing innovation and tradition, they are writing a new chapter in the story of Taif’s iconic rose, and its future looks brighter than ever.