“Apple” hints at AI plans during this year

CEO Tim Cook hinted that the company may announce generative artificial intelligence later this year, on the sidelines of the company’s quarterly earnings call for the fourth quarter of last year, as this indicates the company’s desire to compete with Microsoft, Google, Amazon, and others. One of the technology companies working in developing artificial intelligence models.

The iPhone maker’s president said: As we look to the future, we will continue to invest in this technology and others that will contribute to shaping the future, adding: This includes artificial intelligence, where we continue to spend a tremendous amount of time and effort… We are pleased to share details of our ongoing work in this field at a later date. this year.

Generative artificial intelligence has attracted significant attention from technology companies and investors starting in 2022. However, Apple did not announce an advanced model in artificial intelligence last year despite the company’s history of investing in similar technology for its chips and software.

Apple achieved revenues of $119.58 billion, compared to expectations of $117.91 billion in the fourth quarter of last year. While iPhone revenues reached levels of $69.7 billion.