How “Tesla” beat BMW to become best-selling luxury car brand ‎in 2022?‎

22 Jan 2023

Riyadh - Maaal

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American electric car maker Elon Musk’s Tesla overtook BMW last year and became the best-selling luxury car brand in the United States. The rising popularity of electric vehicles may be the main reason.

By the end of 2022, sales data reflected important indicators. Demand for luxury cars has grown in the past 12 months, and brands such as Mercedes-Benz, Audi and Lexus have benefited from it.

Also, another important fact that emerged in 2022 is the growth of the electric vehicle market, according to the “Hot Cars” car website. Especially Tesla, which for the first time overtook the German auto giant, BMW, in the number of luxury car sales in the United States. This data is very important because it shows that among the 2022 electric vehicle buyers, most of them buy Teslas for luxury cars. But is this the only reason why Tesla outperforms BMW, and an American brand sits at the top of the sales pyramid?

According to the news site, there are several reasons to consider when discussing Tesla’s superiority over BMW. First, it is important to recognize the importance of this event, as for many years the German company has been the benchmark for luxury cars in the United States.

In terms of Tesla sales, it is curious to see how this company managed to outpace its competition with only two models: the Model Y and the Model 3. The best-selling Tesla model in 2022 was the Model 3, with 240,266 units sold. While the Model Y was the second, as 120,737 were delivered

Obviously, the world is changing. Public concerns about climate change have also had an impact on the auto industry, and the data is clear: electric cars are selling more and more, year after year. It can be said that they will dominate the global market in the coming years.

Moreover, it must be said that Tesla has invested a lot in improving its products, offering high-quality cars equipped with well-functioning features such as self-driving or long-lasting batteries, all at fairly affordable prices.