Publisher: Maaal International Media Company
License: 465734
Lazurde Company for Jewelry has turned to net profit of SR 22 million in 2021 compared to losses of SR 120.5 million during the same period of 2020.
Lazurde also turned to operational profits of SR 82 million last year from operational loss of SR 59 million the year earlier, while gross profits surged 68% to Sr 308 million from SR 183 million. Earnings per share (EPS) stood at SR 0.44 from losses per share at SR 2.8.
In 2021, operational revenue was higher by 45.5% compared to 2020, contributed by all sales channels and geographies. This was reflected in achieving a net profit of SR 22.0 million in 2021 compared to a loss of SR 120.5 million in 2020.
Turning to profits was mainly driven by:
In KSA, retail revenues significantly increased by 20.9% compared to last year. This was attributable to the growth of revenues in same shops, growth in Miss L’ and L’azurde Instyle brands, the fast growing L’azurde e-commerce platforms, the opening of new outlets in the last twelve months and easing of COVID-19 precautionary measures partially reduced by decline in sales in airports.
In Egypt, retail operating revenues impressively increased by 38.9% compared to last year, attributable to the growth of revenues in same shops, the opening of new outlets in the last twelve months, growth in Miss L’ and L’azurde Instyle brands, the fast growing L’azurde e-commerce platforms and easing of COVID-19 related precautionary measures.
In KSA, wholesale operating revenues were 60.0% higher than last year as 2020 was significantly affected by closure of gold souks and malls, in addition to the successful launch of L’azurde Instyle selling fashionable and affordable jewelry by piece in traditional gold souks.
In Egypt, wholesale operating revenues impressively grew by 64.1% compared to last year as the demand for L’azurde gold jewelry continues to remain very high in Egypt and the advertising campaigns are having a positive impact on demand.
Group launched the e-commerce business last year, which has delivered SAR 24.3 million revenues in the year 2021 (2020: SR 6.2 million). This represents a solid promising share of 4.8% of total Group operating revenues and 10.8% of Group Retail revenues in current year (2020: represented 1.8% of Group operating revenues and 3.5% of Group Retail revenues).
Miss L’ and L’azurde Instyle brands, which were launched two years and one year back respectively, have performed very well also and have together contributed SR 106.3 million revenues in 2021 which represents 21.0% of Group operating revenues (2020: represented 13.8% of Group operating revenues), which signifies the Group’s ability to generate new revenue streams from new brands with different offerings.
Group gross profit of SR 307.7 million for year 2021 was 68.1% higher than last year’s Group gross profit of SR 183.0 million due to higher operating revenues. Also, the Gross margin % significantly improved to 60.9% in current year compared to 52.7% in 2020. This reflects the Group’s ability to defend and grow its profitability margins while growing its revenues as well.