Saudi Aramco Once Again Crowned Middle East Most Valuable Brand

Oil and gas giant Aramco has once again been crowned the Middle East most valuable brand, with a brand value of US$43.6 billion – a 16% year-on-year increase, a new report published on Wednesday by the leading brand valuation consultancy Brand Finance.

Following a difficult period for the sector at the start of the COVID-19 pandemic, oil prices rebounded in 2021, buoyed by the natural gas crisis that saw businesses turn to crude products.

The increase in demand saw Aramco’s third-quarter profits more than triple year-on-year, helping push its market valuation to US$2 trillion.

In a sign of confidence and ambition for continued growth, Aramco announced plans to increase its production capacity from 12 million barrels a day to 13 million by 2027.

The company has continued to invest heavily in its brand to support growth in both core and growth businesses through a global campaign as well as investments in sports – from Formula 1 to golf.