Saudi Aramco: Formula 1 sponsorship aims to promote clean transportation technology solutions

Saudi Aramco has confirmed its endeavor to benefit from its sponsorship of the Formula 1 races in Jeddah, to promote solutions for clean transportation technologies, and to familiarize audiences around the world with low-emission internal combustion engines.

Aramco, the world’s largest integrated oil and gas company, said this is because advanced internal combustion engines will become in the short to medium term a very effective method to reduce carbon dioxide.

The Senior Vice President of Human Resources and Support Services at Saudi Aramco, Nabil Al-Jamea, told to Al Arabiya.net that the huge mass sport of Formula 1 at the international level represents an ideal opportunity to achieve a number of business goals for Saudi Aramco, and to communicate effectively with these masses, as the race enjoys Formula 1 has a huge fan base of more than 500 million fans and 1.9 billion TV viewers, which means expanding Saudi Aramco’s brand base with new markets and customers and enhancing their knowledge of the company’s business.

He said: “We see this sponsorship as a particularly important step to enhance the company’s position in the lubricant and retail market, as the launch of lubricant oil products and retail sale of fuel put Saudi Aramco in a direct relationship with the consumer, which means the need to strengthen the company’s competitive position in this area”.

Aramco has previously announced a long term global sponsorship with Formula 1®, connecting the Company to a worldwide audience of 500 million racing fans. This agreement marks the Company’s first global sponsorship of a major sporting event.

The sponsorship agreement features Aramco corporate trackside branding and grants Aramco the title rights to major Formula 1® races in 2020. Formula 1’s integrated digital platforms and broadcasts will also feature Aramco.

Aramco President and CEO Amin H. Nasser previously said: “We are excited to partner with Formula 1®, a strong global sports brand with millions of fans around the world. As the world’s largest energy supplier and an innovation leader, we have the ambition to find game-changing solutions for better-performing engines and cleaner energy. Partnerships like these are important to help us to deliver on our ambitions.”