Marketing Forum 4th Edition, to Kick off

The Marketing Association announced that it will organize the Marketing Forum in its fourth edition during the period from 24-25 October in the city of Riyadh, which is considered the most important and largest marketing event in the Kingdom.

Since establishment, the forum aims to enrich the marketing content and directly contribute to its development and development, in an effort by the association to make it a pioneer in the sector locally and regionally, in order to ensure highlighting the distinctive Saudi energies, and marketing movement in the country, which is the most prominent in the Arab and regional environment.

The forum program will include 12 diverse sessions covering many prominent and important topics in many vital sectors, to reflect the most prominent marketing experiences, and shed light on the most important challenges and developments in the local and regional market and their impact on the performance of the Saudi market.

The association confirmed the distinction of this edition by launching a challenge for marketers, as it will discuss the pricing challenges facing small restaurants and cafes in the Kingdom, by reviewing real case studies with the participation of male and female marketing students in the Kingdom, and some emerging restaurants and cafes facing challenges, in adopting appropriate pricing strategies that would enable them to continue and compete.

This edition will also witness the launch of some marketing youth initiatives and the signing of some agreements and partnerships between the Marketing Association and a number of entities, to complement the association’s role through its main activities, as a catalyst for the marketing sector, growth and strengthening the role of Saudi marketers.

The fourth edition will be held in partnership with many outstanding entities and institutions, and the forum is proud of these partnerships, through which it strengthens relations with the entities and institutions that support the activities and initiatives of the Marketing Association with the public and private sectors to ensure the continuity, development and growth of the forum’s content and its impact on the marketing domain.